Empowering Businesses Through WordPress


  • types of seo

    The Different Types of SEO Explained

    In today’s digital age, your business’s success can often hinge on your online presence. Search Engine Optimization, or SEO, is a powerful tool that can help your business stand out in the crowded digital landscape. However, not all SEO strategies
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  • google search console

    What to Know About Google Search Console: Your Guide for 2023

    Undoubtedly, the landscape of digital marketing and search engine optimisation (SEO) is constantly changing, and staying ahead of the curve is crucial for success. Google Search Console, a powerful tool provided by Google, has been a cornerstone in helping website
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  • core web vitals

    What Are Core Web Vitals and Why Your Business Should Care

    In the ever-evolving landscape of the digital age, establishing an online presence is no longer an option but a requirement for growing businesses. Consumers increasingly rely on the internet as their primary avenue for discovering products and services, so the
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  • google business profile

    Why Is Having A Google Business Profile Important?

    In today’s digital age, establishing a strong online presence is essential for businesses to thrive. A Google Business Profile, coupled with effective web design and search engine optimisation (SEO) strategies, greatly boost a company’s visibility, credibility, customer engagement, and overall
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  • how to drive traffic to your online store

    Driving Traffic To Your Online Store In 2023: A Guide

    In such a fierce, competitive world of e-commerce, driving consistent and targeted traffic to your online store is essential for business success. Increased website traffic boosts your brand’s visibility and enhances the potential for conversions and sales.  This article explores
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  • website

    How Much Would It Cost Me To Build A Website In Australia?

    Having a well-designed website for your business can significantly impact your business’s success and drastically increase your profits. However, if you are looking to build a new website, you may be wondering how much it would cost. Unfortunately, it’s difficult
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  • mailchimp

    MailChimp Vs MailPoet

    Email marketing has become the easiest way to get leads for your business. And while MailChimp has been the most popular email marketing platform, it is now being challenged by MailPoet, a user-friendly WordPress plug-in. That may make you wonder,
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  • frustrated woman at laptop

    Why Am I Not Getting Website Traffic?

    Whether you have an existing website or it’s brand new, there are many reasons why it may not be getting the traffic you are expecting. And your website does nothing for your business if it can’t attract visitors. With all
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  • digital marketing overwhelm

    digital marketing overwhelm

    As a website design and development agency, obviously, we recommend having a website as part of your digital marketing strategy. As SEOs we wholeheartedly recommend that your website is search engine optimised (SEO) with a unique voice that is ‘on
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  • fluent forms

    What You Need to Know About Fluent Forms

    Website forms are an essential part of communication. Fluent Forms is one of the fastest-growing form plugins for WordPress users and the form builder we recommend to our clients and friends. Whilst Fluent forms is a freemium plugin, the free-form
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  • why use mailpoet

    Why Use MailPoet?

    Many options are available when looking for an e-mail service provider (ESP). And while most of them work similar to one another, if you are using WordPress, the MailPoet plugin is an easy, reliable way to send e-mails from your
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  • website content checklist

    website content checklist

    Website content is often the bottleneck in the web development process so I put together this Website Content Checklist so you can see what is needed so it’s not so overwhelming. Professional copywriting services are not part of my services but if
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  • woocommerce or shopify

    WooCommerce or Shopify? Which is Better?

    When starting an online store you will have to select an eCommerce platform, and that choice will likely come down to WooCommerce or Shopify, the top two eCommerce platforms. But how do you know which solution is better for you?
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  • website images

    Adding Website Images

    Adding Website Images is as simple as pressing ‘add new’ and then selecting files to upload. But to get the added benefit of Image SEO plus to ensure your site is loading fast, this is a little trickier and has
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  • google business profile

    The Change from Google My Business to Google Business Profile – Explained

    On November 4, 2021, Google started migrating the Google My Business dashboard and mobile application to merge it with their Search and Maps feature, changing its name to Google Business Profile.  There are some new features and different ways you
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  • hire seo

    Do I Need to Hire an SEO Agency?

    You’ve built your company website and filled it with detailed information. It’s replete with gorgeous imagery, and you’re even seeing a steady trickle of visitors. Do you really need to go one step further and hire an SEO agency? It
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  • small business

    I Have a Small Business. Do I Need a Website?

    As a small business owner, you know that credibility and word of mouth are vital to gaining and keeping new customers. Owning and maintaining a website is critical in fostering your credibility and enticing new customers to give you a
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  • website is outdated

    How Do You Know if Your Website is Outdated?

    Your website requires constant work to keep it online for your customers. You may not notice how much work it takes if you initially hired a web development company to build the website for you. Over time, websites do need
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  • web design company

    Why Should You Hire a Web Design Company for Your Business in 2022?

    It is true to say that in today’s rapidly changing technological world, businesses increasingly thrive as a result of their web presence first and foremost. A professionally designed website can significantly help generate sales and leads and boost their brand’s
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  • diy website

    Why A DIY Website Might Actually Be Bad For Business

    You are hopefully already aware of just how vitally important having a strong online presence is for your business. Having a central location that promotes your business 24/7, and represents your brand well is the best marketing asset you can
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  • responsive web design

    What is Responsive Web Design and Why is it Important?

    You may not know what responsive web design is, but you’ve definitely noticed its impact if you’ve used your phone to shop online, open email links, or do much of anything online in the last few years.  Recall the days
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  • good web design

    Why is Good Web Design Important?

    Proper web design is a key element in procuring and keeping customers. Your brand identity and online presence is shown off in full-force on your website and is where you can nurture bottom-of-the-funnel leads and turn them into conversions. No
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  • web design company

    Choosing a Web Design Company: Tips Every Small Business Owner Should Know

    As a small business, you want results for every cent you put into your brand. When it comes to your online presence, you know that your website is likely your first and best way to make a good impression on
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  • content management systems

    A Beginners Guide to Content Management Systems (CMS)

    Are you in need of a system to manage and build websites but not sure where to start? Perhaps you need your own website makeover. Creating a website can be difficult with all of the different options available and the
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  • fixing bounce rate

    Fixing Your Bounce Rate: 9 Ways to Keep Visitors on Your Website Longer

    It can be challenging to get visitors to your website — it can be even more challenging to make a good impression in the first 50 milliseconds to keep them there. People have shorter attention spans than ever before, so
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  • types of seo

    Understanding Off-Page SEO

    Your website is up and running. Now what? You might be wondering how you will attract motivated visitors, enhance your website’s reputation, and increase brand awareness. SEO is crucial to all of these goals. The term “search engine optimisation” or
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  • generating website leads

    Why is My Website Not Generating Leads?

    Running your own business is tough enough work, but also having to keep your website up to date and proactively taking the steps to further your lead generation can be more than you bargained for. Whether your business is B2B
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  • seo audit

    What Is An SEO Audit And Why Is It Important?

    An SEO audit is very much like getting a tune-up on your vehicle, in that they both look at the technical inner workings and assess any changes that need to be made. It looks at the on-page and off-page elements
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  • man in a laptop

    Why Website Speed Matters

    Consider this, a potential client is visiting your website for the first time. Aesthetics look great, but the instant they click on that first link or menu item, the webpage goes blank and stays that way while it loads in
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  • nowra local seo

    9 Tips for Nowra Local SEO

    It’s hard to run a successful local business these days without understanding the basics of Local SEO. Local SEO is an important part of the online marketing strategy for any business, as it can determine how well your website performs
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  • inbound links

    Inbound Links 101 – What You Need to Know

    Inbound links (also known as backlinks) are an SEO strategy that savvy businesses use to their advantage to improve their visibility online on organic search channels such as Google, Yahoo search and Bing (to name a few.) Utilising strong inbound
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  • website traffic

    10 Awesome Strategies to Boost Website Traffic in 2021 and Beyond

    You have spent so much time building your website, grooming it, and creating compelling content. Yet, for some reason, you aren’t getting the traffic you were expecting. No worries, there are ways to boost traffic to your website! Some methods
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  • Silver Imac

    User Experience: 6 Things People Hate About Your Website

    If you’ve been struggling to get website traffic — it could be directly related to your website and not the products or services you offer.  It’s more important than ever to make sure your website is the best it can
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  • website

    7 Features Every Website Should Have

    Most small business owners only put up a website as an afterthought once they’ve gotten their business established. Unfortunately, if your website doesn’t have certain features, it won’t do you much good. While there is no one-size-fits-all approach to designing
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  • maintenance

    Website Maintenance: What is it and Why is it Important?

    To understand why website maintenance is so important, consider the regular maintenance needed in your home. It’s a continuous process of cleaning, updating, and servicing. For example, you might have your gutters cleaned before the rainy season hits. When your
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  • computer seo

    SEO in 2022; It’s still all about the Build!

    Having been working in search engine optimisation for over 10 years I have seen a lot of changes in the industry. Whilst the google algorithm changes daily this year Google has bought in Core Vitals… SEO in 2021, is all
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  • seo tips

    Best SEO Tips for Better Ranking

    When you invest so much time, effort, and creativity into your website, you begin to protect it like your baby. And just like your baby, you need to nurture your website and give it the tools to continue to grow.
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  • website domain

    choose a website domain

    On 12 April 2021, a new set of rules for the .au country code Top Level Website Domain (ccTLD) comes into effect.  Head over to Auda to learn morewww.auda.org.au If you are starting a new online business, your website domain
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  • small business website

    grow your business

    Tools, Tips, Tricks and Resources to Grow your Business in 2021 At Minx, we want to help your business grow and achieve success. To help give you back a little time in your day I have curated a list of
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  • wix review

    My Wix Review 2020

    Every year I do a Wix review. I personally enjoy Wix and in my 2020 test of Wix, I found the platform has come along in leaps and bounds. Unfortunately, it’s still not great for SEO thought. Wix has become
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  • online presence

    Keep Control of your Online Presence

    In every industry, there are good & bad service providers. I have worked in digital for 30 years and come across shady operators but in 2020, the industry is exploding with new digital agencies and many without any experience in
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  • my website has gone

    Help! My Website has gone?

    Last month I started working with a client to recover his website. He phoned me in a panic, ‘Lara my website has gone? How can I get it back?’ The client had a website for many years but it had
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  • brand essentials

    brand essentials

    These days we hear a lot about brands. Brand Essentials, brand strategy, brand style, personal brands, business brands… Does everyone online seem to say they have one but what is a brand? Why do you need to learn what one
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  • content marketing

    content marketing

    Content Marketing is the best way to kick of a new website and the first phase of an SEO. As Google will take time to index and crawl a new website, content marketing is a way to get your brand
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  • small business

    demystifying website packages

    When I was writing my post on Digital Marketing Overwhelm I got my ranty pants on and wrote over 4000 words. Nobody wants to see that much text on 1 page so I have cut it down and created a
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  • seo cheat sheet

    SEO cheat sheet

    As an experienced SEO I am regularly asked ‘how do you do SEO?’ or ‘can you SEO my website?’. I am writing this SEO Cheat Sheet as a way of giving you some idea of things you can do yourself
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  • website images

    website images. who owns them?

    Without a contract, the answer in a nutshell; the photographer owns your website images. There are a lot of sites on the internet where you can buy royalty-free images. There are also websites that allow account holders to use images
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  • wordpress diy

    wordpress DIY

    If you want to try your hand at creating your own website here are my WordPress DIY Recommendations for 2020. I offer 1 on 1 website development and digital marketing coaching if you get stuck and need some help. Whilst
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  • seo website bake

    SEO baked into your website build

    I have written a few blogs containing some information on SEO (Search Engine Optimisation) but with this blog, I am going to dive into why building your website search engine optimised is crucial I will also show you how and
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  • website builder

    website builder comparison – wix vs squareSpace vs wordpress

    In this website builder comparison, I will discuss the pros and cons of the 3 most popular website builders; WordPress, Squarespace, and Wix.  All 3 have merits, advantages, and disadvantages Which Website Builder is the easiest to use? Wix is
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