In the ever-evolving landscape of the digital age, establishing an online presence is no longer an option but a requirement for growing businesses. Consumers increasingly rely on the internet as their primary avenue for discovering products and services, so the competition for online visibility has intensified. In this race to capture the attention of prospective…
Email marketing has become the easiest way to get leads for your business. And while MailChimp has been the most popular email marketing platform, it is now being challenged by MailPoet, a user-friendly WordPress plug-in. That may make you wonder, should you choose Mailchimp or MailPoet as your email marketing platform? People will send and…
Many options are available when looking for an e-mail service provider (ESP). And while most of them work similar to one another, if you are using WordPress, the MailPoet plugin is an easy, reliable way to send e-mails from your WordPress dashboard, and it can even integrate with your WooCommerce store. E-mail is more effective…
These days we hear a lot about brands. Brand Essentials, brand strategy, brand style, personal brands, business brands… Does everyone online seem to say they have one but what is a brand? Why do you need to learn what one is and how to use it properly? Isn’t brand just a new fancy word for…
With over 1 billion websites online, it can be hard to get noticed. How do clients search for your business? What can you do to help them find you? How do clients search for you? Clients may use google (a lot do), they may use Social Media, they may go to their favourite directory, they…
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